Introduction
Facebook is a great tool for connecting people all over the world, and it is also a great tool for connecting businesses to prospective customers. With over a billion users, Facebook campaigns are especially useful for decoration businesses looking to sell both custom-decorated products and custom decoration services. The ability to target local areas is especially important for product decoration businesses as they can increase their sales, and their visibility as well. Even if a user does not click on an ad or fails to make a purchase after clicking, then the ad can still have made an impression. With consumers taking active interest in supporting small businesses, just increasing brand awareness in a business’s local area has significant value.
Another reason that Facebook campaigns are especially useful to product decoration businesses is their unmatched targeting capabilities. Decoration shops can target Facebook users with specific products related to their interests. This provides an excellent return on investment for product decorators’ advertising budget because businesses using Facebook campaigns know that they are only addressing consumers who are actually interested in their products. Decoration shops target individual users, and they can also market to other local businesses through Facebook campaigns. Most businesses have all kinds of different decorated product needs, from company apparel to uniforms to promotional products like mugs and coasters. Facebook campaigns make it easy and efficient to target consumers and other businesses to drive sales and increase brand awareness.
About Facebook Ad Campaigns
Facebook Business is the part of the company that makes the social network its billions. Through Facebook Business you can create both advertisements and a page for a business. Facebook advertising campaigns allow a business to run advertisements that target users based on many demographic variables, like gender, age, location, and interests. Having a business Facebook page is a great way for a decoration business to reach and interact with consumers, but it is unlikely that most users will actually ever see any posts made by the business due to recent changes in Facebook’s newsfeed algorithm. So, the true value of Facebook Business is in the ad campaigns.
Facebook has over a billion and a half users, and those users spend a great deal of time on Facebook. Also, Facebook frequently updates their advertising campaign targeting capabilities to give decoration businesses even more options to find the right target market. Facebook’s ad campaign program is simple to use. Facebook guides you through the process, helping to narrow the focus of the ad to make sure that businesses make the most of their advertising budget. Running similar campaigns through a search engine would cost much more than Facebook ads and provide far less reach. Finally, Facebook has analytics tools that help decoration businesses to track the performance of their ads and measure their return on investment (ROI).
Determining a Facebook Ad Campaign Objective
Facebook Business does an excellent job of walking users through setting up a campaign. The first thing that Facebook asks is what the objective of the ad campaign will be. Campaigns are broken down into three categories: awareness, consideration, and conversion. Awareness ad campaigns are designed to find new customers by letting them know about a business and/or its products. Consideration ad campaigns are used to remind consumers about a business and encourage them to seek out more information on it and/or its products. Conversion campaigns are designed to help decoration businesses sell their products to interested consumers.
Each of these three objectives are also broken down further. An awareness ad campaign can be used to increase brand awareness, local awareness, and reach. Consideration ad campaigns can be used to increase traffic, engagement, app installs, video views, or for lead generation. Finally, conversion ad campaigns can be used to sell products, show off a business’s product catalog, and encourage store visits by interested consumers. With a variety of options like these, a prepared marketer can achieve very specific goals that will benefit their business.
An Introduction to Creating a Facebook Ad Campaign
The variables at play when creating and running a Facebook campaign depend on the objective of the campaign. Therefore, the first step in running a Facebook campaign is to choose an objective. Once an objective is chosen, the next steps are to decide whether to split-test and then to create an ad account. Split-testing is an effective technique, but for small businesses like product decoration shops which have small advertising budgets it might not be the best use of money. After adding the account information, it is time to start setting up the campaign. Each objective will typically have additional variables to set. However, most objectives require the business to choose the audience, where the advertisement is placed, set a budget, and schedule.
A decoration business must know the specific audience it wants to target, otherwise it will be wasting money advertising to users who have little or no interest in its products. Facebook’s targeting capabilities allow product decorators to find exactly the audience they are looking for, with the ability to target based on factors like age, education, gender, and location. Facebook also offers the ability to automatically place ads, which can save a little time. If a decoration business chooses to set its own ad placements, then it can choose from a variety of placements on Facebook like in the news feed or on the right column. Product decorators can also place ads on Instagram or in the Facebook Audience Network, which is a series of other websites and mobiles apps that show Facebook ads. Next, a budget and an ad schedule must be set. The budget can be for the life of the ad or for a week, and it is based on the level of competition for that demographic. The ad can be set to run continuously or from a specific start date to a specific end date. The next step is to create an advertisement. Businesses can choose the format of the ad, the destination links, the images or videos to be used in the ad, and more. After the ad has been created, the last step is to place an order.
It is important for product decorators to understand all the ad variables that Facebook offers as a part of its campaigns. Any person or business that plans on using Facebook ad campaigns should take the time to “play around” with the process, learning about all the choices available. Considering the three objectives, the subtopics within each objective, and all the variables available in the setup of an ad, there is a significant amount of choice involved in creating an ad. This is one reason that split-testing is so useful. To further explain, with all the options available to marketers, testing to see which ones work best can end up saving time and money while also determining what ad works best.
Conclusion
There are many things that go into creating a successful advertising campaign. It starts with an understanding of the campaign’s target market and goes all the way through to the design and placement of the ad. Facebook Business’s ad campaigns make this process far easier than any other method of digital marketing. While no one and no business can become a marketing success overnight, Facebook’s unique targeting capabilities and easy-to-use software make the process as easy as possible. Any product decorator who takes the time to learn the system, test multiple advertisements, and spends the money necessary to place valuable ads should have little trouble realizing the value offered by Facebook ad campaigns.
